AI Insights · Timothy · January 2022
Top 5 Fashion Games in Colombia Q4 2021
Explore the performance of the top 5 fashion games in Colombia for Q4 2021, including trends in downloads, revenue, and active users.
The fourth quarter of 2021 saw intriguing trends for the top 5 fashion games on a unified platform in Colombia. Below, we delve into the performance metrics for Hair Challenge, Love Fantasy: Match & Stories, Fashion Battle - Dress up game, DIY Makeup, and Acrylic Nails!.
Hair Challenge
Hair Challenge from Rollic Games experienced fluctuations in both downloads and active users. Weekly downloads started at 71K in late September, dipped to a low of around 37K in late October, and climbed back to 52K by the end of December. Active users followed a similar trend, starting at 332K, decreasing to 245K in early November, and rising again to 287K by year-end. Revenue showed a significant spike mid-November, peaking at $28.
Love Fantasy: Match & Stories
Love Fantasy: Match & Stories by Appzoa Tech Co., Limited saw a dramatic increase in downloads and active users from mid-November onwards. Weekly downloads surged from 19 in early November to 141K by late December. Similarly, active users grew from 10 to 213K over the same period. Revenue also saw a gradual increase, reaching $51 by the end of December.
Fashion Battle - Dress up game
Fashion Battle - Dress up game exhibited a steady performance. Weekly downloads fluctuated between 17K and 50K, with a notable rise to 26K in late December. Active users ranged from 58K to 127K, peaking in mid-October and showing a slight increase towards the end of the year. Revenue contributions were minimal throughout the quarter.
DIY Makeup
DIY Makeup by Crazy Labs experienced consistent growth in downloads and active users. Downloads increased from 26K in late September to 38K by the end of December. Active users mirrored this trend, growing from 86K to 113K. Revenue data was not available for this period.
Acrylic Nails!
Acrylic Nails!, also by Crazy Labs, showed a similar pattern with rising metrics. Weekly downloads grew from 24K in late September to 47K by the end of December. Active users increased from 64K to 107K over the same timeframe. Revenue peaked at $41 in late November.
The data, sourced from Sensor Tower, highlights the dynamic nature of the fashion gaming market in Colombia during Q4 2021. For more in-depth insights and analytics, visit Sensor Tower.
